This Is My Happy Face
3 Print Ads, 2 Digital
Awards:
ADDYs, Silver - 2025
Ads Of The World: Selected and Published
Client: Peloton
Insight: People like to push themselves hard when working out.
Big Idea: People make faces and have physical reaction to athletic exertion
Execution Idea:Explore the opposite of happiness and depict traditional face of struggle and pain as happiness because of exertion
Snapchat Digital Filter
Allows people to show off THEIR happy face when working out!
#ThisIsMyHappyFace
After
Before
Digital
New Peloton Challenge allows riders to track the positive impacts of Peloton’s workouts using neurotransmitter tracking.
Compete against other riders to win a discount on the new Peloton+
Nothing more to see here folks!