This Is My Happy Face
3 Print Ads, 1 Digital
Insight: People like to push themselves hard when working out.
Big Idea: People make faces and have physical reaction to athletic exertion
Execution Idea:Explore the opposite of happiness and depict traditional face of struggle and pain as happiness because of exertion
Awards:
Selected and Published: Ads Of The World
Client: Peloton
Snapchat Digital Filter
Allows people to show off THEIR happy face when working out!
#ThisIsMyHappyFace
After
Before
Magazine Ad & Digital Extension
New Peloton Challenge allows riders to track the positive impacts of Peloton’s workouts using neurotransmitter tracking.
Compete against other riders to win a discount on the new Peloton+
