Dads Against Dust
Insight: Dad’s obsession with watching Sunday football obnoxiously supersedes Sunday household chores
Big Idea: Turn the lazy football watching dad into a cleaning machine
Execution Idea: Partner with the new Apple Vision Pro to allow users to watch football while still maintaining full view of the room to clean. The football game will only play when the vacuum is turned on and in action.
1 Emerging Technology
Client: Dyson Vacuums
When paired together Via bluetooth, the Dyson is mapped to the XR (extended reality) Apple Vision Pro, allowing users to both see a digital floating screen in front of them as well as their dirty floor.
When initially paired, this is what users will see before their football game begins.
When the Dyson vacuum trigger is active, the football game plays in the XR space.
When critical plays occur in game, dads may be tempted to stop vacuuming to watch. However, if the vacuum trigger is released, the game pauses until the user resumes vacuuming.