The Language Files

Problem: get Gen Z and millennial learners to pick up learning with Duolingo by sending them unique “reminders” they not only love but want to share with their friends.

Audience: The crime genre fandom

Insight: Many Duolingo learners stop lessons and believe they’re too boring to come back to.

Big Idea- Turning language lessons into a way to solve a crime.

Copywriter: Ana Wittung