The Brand
We’re a subscription based coffee delivery service that provides monthly unique flavors based on partnerships with real car companies delivered with real sports cars bringing a new energy to the coffee world. Start your engines the right way.
MISSION: Combine two of the most discerning and tasteful audiences; those who enjoy coffee and those who enjoy cars in a meaningful and engaging subscription box that combines their interests.
VISION: To bring a new energy to the coffee world, bringing something new and exciting to an otherwise oversaturated coffee segment
The Logo
The deep history of racing has had a near infinite amount of winners and losers. At the coffee cup we strive for victory and success in everything we do and our logo reflects our impressive pedigree.
Our trophy shape and traditional navy red and light blue all serve to bring that rich history of all forms of racing and distill that into a rich and flavorful cup of coffee. Our line drawn logo symbolizes the racing track lines that provide the energy and uniqueness to tracks around the world.
The Colors
WHAT’S INSIDE?
Subscribers receive a custom made package with a new monthly coffee flavor, and a custom tumbler that reflect that months flavor / brand
The Wings of Desire - Fruitier Notes with an intense citrus-y aroma
The Original Octane - Strong mocha flavor with cold extracted grounds for higher caffeine content
The Italian Roast - An exquisite blend of Italian grown espresso combined the bold and tastefully bitter expressions
DELIVERY VEHICLE
Custom Wrapped Porsche 911 GT3 RS Delivery Car (SIDE)
Custom Wrapped Porsche 911 GT3 RS Delivery Car (Front)
Social Launch
Take It for A Test Drive.
Test our prototype for ordering your exclusive “The Coffee Cup” Experience. Order your subscription box, an archived flavor, or merch! Also track your order and set delivery dates for your coffee to be delivered via our exclusive delivery vehicle!