Champions Of Change

Integrated Campaign Case Study

Problem: Excessive carbon emission from athletic brands are hurting the environment.

Audience: Marathon Runners

Insight: Polyester is a common fabric used by athletic companies and it produces 2-3x the amount of carbon emissions as cotton.

Big Idea- Athletic wear that reverses climate damage of other athletic brands.

Copywriter: Ana Wittung

Client: Adidas

  • Why Adidas: As a brand, Adidas champions the phrase “impossible is nothing.” Therefore, tackling the seemingly impossible challenge of climate change is perfectly suited for Adidas.

Nothing more to see here folks!